
Combine ad monitoring tracking and market research
Quantify ad impact on brand share of mind
Unsure if your ad placement is truly effective?
Ln{BLS} integrates ad monitoring and tracking solutions with online market research. Through survey sample matching mechanism, it compares Ln{Track}'s collected ad audience list with control audiences who haven't seen the ads on the IX Survey platform for BLS project surveys, providing insights into ad delivery effectiveness.
Third-party real-time online ad monitoring system – Ln{Track}
Ln{Track} - A product developed by the third-party data technology company LnData, enables real-time monitoring of online advertising performance from a third-party perspective. It assists clients in evaluating ad effectiveness and the precision of media/audience targeting.
Ln{Track} collects audience information during ad delivery and leverages The Trade Desk UID2.0 technology to match survey samples. This allows partner organizations to execute BLS projects by using audience data gathered through monitoring technologies.
Taiwan's largest online survey sample database – iX:PANEL
iX:PANEL - Operated by InsightXplorer Market Research Consultancy, owns Taiwan's largest online survey sample database with over 360,000 online survey members.
Through ad monitoring's survey sample matching mechanism, InsightXplorer will invite monitored ad audience lists and control audiences who haven't seen the ads to participate in BLS project surveys on the IX Survey platform, providing insights into ad delivery effectiveness.
Brand Lift Survey Methodology
Survey Design: Comprehensive Insights into Ad Effectiveness
The survey questions are designed by professional market researchers and can be customized or added based on client needs.
Analysis Insights and Visualization
Quantify previously difficult-to-evaluate psychological impacts on consumers