Gaining insight of brand performance
Diving deep into the brand share of voice on social media and planning a zero dead angle marketing strategy
- During the campaign planning stage, marketers can anticipate consumer dynamics and formulate marketing strategies using the campaign name or keyword, relevant hashtags, slogans, and industry buzzwords provided by Ln(Social).
- Brand owners can change the marketing direction and position at any time during the campaign.
- Integrate data before, during, and after the campaign to understand the results and make more accurate judgments on the next campaign.
Know thyself, every-victorious
- Understand the social market share rate of the brand through Share of Voice.
- According to the needs of the enterprise, multiple competing brands can be monitored at the same time. Grasp the trend of competitors in real time, and make a more acute understanding of the changes in the industry's peak and low peak periods, so that you can seize the opportunities better than your opponents
Crisis Assesment Automation
- Master the prime time before a topic trend emerges, and pay attention to the content and communication abilities of key opinion leaders (KOLs) in community posts.
- LnData{Social} generates reports that inform users about what their target audience is talking about their business.
- It functions as an early warning system that alerts users to positive and negative changes in how their brand is perceived online.
The most comprehensive Key Opinion Leader Evaluation System
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Unlike other products on the market that only look at the number of basic fans, the number of likes and other single metrics, LnData has designed a more complete evaluation system 'KII' in KOLs analysis, combining quantitative and qualitative analysis, which can provide richer dimensions to comprehensively evaluate KOLs effectiveness.
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KII – KOLs Impact Index
- Combined with content performance, interaction quality, brand mention and other indicators, comprehensively evaluate the cooperation performance of opinion leaders, and more accurately and intuitively analyze, predict and evaluate the effectiveness of endorsements.
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Brand/KOLs Personality The degree to which brand personality is matched to the personality of the opinion leader.
- Semantic analysis is used to depict the respective images of the brand and the opinion leader in the minds of consumers, allowing users to compare the suitability of KOLs and brands to find the most perfect spokesperson for their business.
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Unlike other products on the market that only look at the number of basic fans, the number of likes and other single metrics, LnData has designed a more complete evaluation system 'KII' in KOLs analysis, combining quantitative and qualitative analysis, which can provide richer dimensions to comprehensively evaluate KOLs effectiveness.
Customized professional community reports
- Don't have time and personnel to operate the system? Or want to gain more professional insights? No problem, LnData has prepared data analysis team for you. Professional data analysts and data scientists will complete the in-depth insight reports for you.
- Export reports based on customized needs. You only have to purchase the analytics results needed.
- Divided into quarterly, monthly, weekly, and other payment models to meet your brand needs
- You will receive more than a report. Our analysis team will provide in-time presentation and professional advice.
